No Name. Half a Logo. But You’ll Know What These Ads Are For

By | February 18, 2021

LONDON—McDonalds’s has increasingly been experimenting with logo-free ads over recent years, flexing the power of its world famous menu and visual branding to create ads that scream McDonald’s, without even having to say it.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She’s been a reporter for eight years, covering advertising and consumer brands.

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