The Impact of Web Design on Marketing

To succeed online, companies need a well-designed website because it’s integral to a good marketing strategy. Without a website, your business could miss out on a lot of great opportunities. Since your website is the place users will browse to see your brand, messaging, and deals, consider implementing web design as a core principle to your business.

Why Web Design is Important

Web design is the process of creating a website that values the user rather than conversion, which inevitably will come with a good user experience (UX). As a website is a common point of contact with customers, it’s essential to showcase your expertise and reputation by implementing both psychology and user interface (UI) to impress new visitors. 

Any business sees the value in making a first impression. Putting your best foot forward can influence how customers see you, whether or not they trust you, and if they have the confidence to purchase from your company.

Plus, putting UX and UI in your website’s design can impact how search engines rank you. SEO or search engine optimization includes a set of rules that help your website place on the first page of Google. The more viability your company has, the easier it is to convert a user into a customer. 

A web design agency can help you improve in these areas because they understand the customer psyche. To have a successful business and marketing strategy, you need to stay competitive in the digital world by paying attention to your website’s design.

The Building Blocks of Great Web Design

To determine which part of your website needs work, take a look at these three components of web design. If you don’t have these elements, implement them immediately.

Search Engine Optimization

While search engine optimization is vital for ranking on search engines, it’s not the most important aspect of your business. You won’t need to emphasize SEO or website trends because they change quickly and may not represent your brand or image. On the flip side, you can use a trend past its due date as long as it remains popular with your customer base.

For a business trying to rank, it’s better to optimize your website for SEO elements that have remained stagnant, then change as you become popular. Focus on a website that’s easy to use, mobile-friendly, and includes responsive design elements. 

User Experience

Always keep user experience in mind while creating your website. If your customers can’t find what they’re looking for and your front page doesn’t have a search option, they’ll likely go back to Google and refine their search terms. It’s always better to give your users multiple options to find the content they’re looking for.

For an optimal user experience, make all links clickable and prioritize fast speeds. As mentioned in SEO, you also need to have a website accessible on mobile because most users surf the internet via their smartphones. 

Optimize Conversion

A good website conversion rate is above 10%. If your website is pulling a percentage below that threshold, there may be a problem with your website’s design. You can use both psychological practices and design elements in your marketing strategy to entice your users into buying your products. Your branding, wording, color, and navigation will impact conversion.

Although many YouTubers are often embarrassed when they ask their watchers to subscribe, asking their users to do so actually increases the likelihood they’ll do it. Asking is one of the simplest ways you can convert users into buyers.

Don’t forget to use bright colors to induce feelings of happiness in your audience. You can even add these colors into your branding, so your audience associates those colors with your products. Branding is also a fantastic way to create loyalty in your customer base.