You may have already decided that you want to start your own ecommerce business, but are wondering “how do I learn about marketing” and “how can I convert visitors to sales”. These are the questions you must ask yourself before you start. There are many ways you can learn about marketing online without ever having […]
Having a carefully created marketing plan significantly increases the likelihood of meeting goals and avoiding overspending. Here are some actionable steps to take when making your marketing team’s goals for 2022. Know Where You Stand The first necessary step involves assessing where your company and its marketing efforts are now compared to the ideal situation. […]
The workplace is influential to the success of your business, particularly in the case of your employees and any clients you invite to the premises. Having a great work environment can improve productivity levels, employee engagement and an excellent impression for new clients. In this article, you’ll learn about all the ingredients required, to create […]
Whatever kind of business you run, if it is one that produces and sells a product that you have made yourself, then you are going to find this is the most important aspect of the business in many ways, along with good marketing and keeping the customer happy, both of which go hand in hand […]
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Image source: unsplash.com Focus and uninterrupted flow are essential for productivity. Nothing beats getting into a good period of deep concentration and finishing tasks. Ticking things off your to-do list does give a great sense of accomplishment. But have you ever felt stumped at work? No matter how hard you try or how many ways […]
What is local search? Local searches have location intent, like “car repair near me” or “best pizza in San Jose, CA” Are all local searches on Google? Many local searches are on Google, but many are on Yelp, TripAdvisor, OpenTable, and other vertical search engines also. What are location-based businesses? Businesses that provide products and […]
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Using images on WordPress is a great way to elevate your content to the next level. Images help to improve the user experience, adding additional elements and breaking up text. No matter what website builder you use, when used correctly, images can also have an impact on your Search Engine Optimization (SEO), helping you to […]
Online video is a growing marketing media. People are watching more videos every day. In fact, more than half of adults in the US would rather watch online video than television. But this alone doesn’t explain why YouTube is so valuable as a marketing channel. After all, people can watch online videos almost anywhere. Why […]
If you manage a team, you probably know that encouraging people to work productively, creatively, and enthusiastically isn’t always easy. When morale dips, so can efficiency levels. And when interest on a project wanes, the results can be disappointing. Forbes contributor, Debby Routt, explained that focusing on employee wellness can have a positive impact and help […]
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The global spend on outsourcing amounted to $75.2 billion last year, with around 54% of all companies relying on outsourced teams for crucial products and services, and the number of freelance workers in the U.S. currently standing at around 59 million. Technologies such as cloud services and team management software have significantly improved the ability of remote […]
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PPC stands for Pay-Per-Click advertising and is one of the most used promotion channels in the world of Google and online marketing. The concept behind PPC is rather simple: advertisers (aka sellers or retailers) place ads on an online platform (like Google Ads and Microsoft Ads) with the purpose of driving customers towards their website […]
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