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Reddit Tests Ways for Users to Avoid Notification Fatigue

Posted on January 5, 2021 by AdWeek, adweek.com

Reddit detailed updates to its platform that it rolled out between last Dec. 16 and Monday (Jan. 4).

With a sad nod to the end of the holiday season, throughout this week, Redditors will see their holiday awards transform back into their traditional, non-holiday form.

Reddit extended its practice of occasionally awarding free coins to Android and iOS users to people on the web, writing in a blog post Tuesday, “We’re rolling out coin-free awards on web slowly, so keep an eye on the coins store for a notification. If you see one, it may be your freebie.”

Finally, on the topic of notifications, Reddit detailed tests it is running to help Redditors avoid notification fatigue.

Reddit said it is experimenting with inbox-only notifications, which go to Redditors’ inboxes but not to their phones, as well as silent notifications, which do go to users’ phones but do not play sounds or interrupt windows or applications that are open.

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