The Story of Lush, the Brand That Put Color in Your Shower

By | October 11, 2021

Look up the meaning of the word “lush,” and you’ll find definitions dealing with abundant vegetation, libidinous bed partners and a person who drinks too much. Which is reasonable enough. But say “lush” to millions of everyday consumers, and they’ll think of only one thing: the store that sells all that great-smelling soap. (More on these aromas a bit later.)