The Digital Industry Wants to Woo Traditional TV Ad Dollars

By | September 27, 2021

Connected TV viewership has arguably been the media industry’s biggest success since the start of the Covid-19 pandemic, and marketers are expected to spend $17 billion to serve ads to those audiences next year.

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This story first appeared in the Sept. 27, 2021, issue of Adweek magazine. Click here to subscribe.