Category Archives: AdWeek

All the Way Up: 5 Ways Companies Can Diversify Boardrooms

Diversity pledges that were going full steam ahead a year ago have come to either a jolting halt or have lost significant momentum. Commitments have stayed commitments rather than being formed into action plans which begs the question–where lies the fate of diverse leadership in the future of corporate America? In terms of upward mobility,…

Squid Game Inspired This Brilliant Idea for an Ad About Debt

A series of three simple geometric shapes–a circle, triangle and square–printed on a nondescript business card is an invitation, as fans of Netflix’s ultra-violent mega-hit Squid Game now know. And the results of RSVP-ing to this cryptic offer vary wildly. If handed a similar-looking piece of paper as the 456 players in the streaming service’s…

Applications Open for Twitter Spaces Spark Accelerator Program

Twitter is looking for a few good creators for its Twitter Spaces audio feature–roughly 150 good creators, to be specific. The social network began accepting applications Tuesday for Twitter Spaces Spark, an accelerator program to bolster emerging audio creators with financial, marketing and technical support. Twitter said roughly 150 creators in the U.S. will be…

The Story of Lush, the Brand That Put Color in Your Shower

Look up the meaning of the word “lush,” and you’ll find definitions dealing with abundant vegetation, libidinous bed partners and a person who drinks too much. Which is reasonable enough. But say “lush” to millions of everyday consumers, and they’ll think of only one thing: the store that sells all that great-smelling soap. (More on…

The Vital Role of Marketing in Supporting Our Food System

Advertising and marketing are the most direct links consumers have to many industries, and marketers are the ones crafting the messages they hear. The stories we write can transform consumer landscapes, shape industries, grow or shrink brands and support or hinder livelihoods. In perhaps no industry is this truer than food and agriculture. Articles, studies…

Balvenie, Questlove Team for a Video Series About Creativity

Creativity is highly valued but hard to quantify, an abstract concept that can seem both impossible to teach but also worthless without hard work and discipline. The Balvenie Scotch whisky is exploring the ways creativity manifests with “Quest for Craft,” a YouTube series starring Questlove kicking off its four-episode first season on Oct. 28. Filmed…

Last 5 Events in 2021 PBR Australia Monster Energy Tour to Be Livestreamed on Facebook

Professional Bull Riders said Thursday that the five remaining events in its 2021 PBR Australia Monster Energy Tour will be livestreamed on Facebook. The complete package of events will be available for $2.99, and each event will be made available via video-on-demand, as well. PRB said the events are set to run for approximately two…

Reebok and Sony Spook Ghostbusters Fans With New Sneakers

When there’s something strange in your neighborhood, most of us know to call the Ghostbusters to tackle any supernatural forces at play. However, if you find any pink translucent slime in your closet, it might be Reebok that put it there. This October, Reebok and Sony Pictures Consumer Products are launching a second Ghostbusters-inspired apparel…