As travelers begin planning their long-overdue vacations, brands and publishers are responding with custom advertising campaigns that reflect the new motivations of travelers, such as regenerative travel, undiscovered backyard gems and accessible international travel. Travel-advertising spend began to rebound in earnest this summer–after repeated uncertainty–for industry-adjacent publishers and many are now seeing their related revenues…
Category: AdWeek
BigCommerce, TikTok Team Up to Give Ad Credits to Merchants
Ecommerce platform BigCommerce teamed up with TikTok on an initiative to entice advertisers to the video creation platform with ad credits. Qualified merchants of all sizes in Australia, Canada, the U.K. and the U.S. that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce. BigCommerce said merchants can access the…
Halo Infinite’s Marketing Builds on Its Legacy of Iconic Ads
In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history. “Believe,” the intricately crafted, surprisingly emotional launch campaign for Halo 3, set a new bar for the role marketing could play in a game’s worldbuilding–and its strength lay…
Pepsi Launches ‘Dig In Day’ to Support Black-Owned Eateries
For Black-owned businesses, the pandemic was only the latest obstacle in a line of professional and personal challenges. Systemic barriers have long created larger, more sustained issues that impede success. With a new initiative, PepsiCo is committing to help combat the economic struggles Black-owned restaurants face. PepsiCo built the Dig In platform last fall to…
15 Campaigns Setting the Bar for Out-of-Home Impact
As the world has begun its slow transition back toward a vague sense of normalcy, more and more brands are willing to bet big on the desires of their audience to reengage with others away from the digital screen. That shift has helped fuel a resurgence in the out-of-home advertising industry, which was already rebounding…
John Lewisā Christmas Ad Returns to āJoyful Escapismā
John Lewis’ Christmas ad has long been a key moment in the British holiday calendar, but amid the turmoil of Covid-19 and the supply chain crisis, its latest installment is an attempt to return to the joy of earlier seasons. The British retailer’s highly anticipated Christmas campaign, released on Thursday, is a story of escapism….
EspolĆ²n Tequila Teams With Artists to Explore DĆa de Muertos
Bottles of tequila are commonly brought to the graves of deceased friends and family on Day of the Dead, the Mexican celebration of remembrance for the departed. Espol?n Tequila is drawing on that connection by enlisting three celebrities of Mexican descent to explain how they celebrate Day of the Dead and honor their heritage. L.A.-based…
Meta Expands Facebook Climate Science Center to 100+ Countries
Meta detailed some of its efforts to combat climate change with the 2021 United Nations Climate Change Conference (COP26) ongoing in Glasgow, Scotland, through Nov. 12. Facebook’s Climate Science Center was extended to more than 100 countries, giving more people access to factual resources from leading climate organizations. The social network debuted the feature in…
Adweek 50 2021
In every company, there is the face of the organization and there are those who keep the body and brain operating smoothly and efficiently. Our annual Adweek 50 honors those behind-the-scenes luminaries in marketing, media and tech, offering them much-deserved recognition on their paths toward becoming household names. This year’s honorees brought their organizations safely…
Twitter Extends Super Follows Feature to iOS Users Globally
Twitter opened up more access to its Super Follows monetization option for creators on its platform, saying in a tweet that all users worldwide on iOS can now Super Follow select creators. The social network introduced Super Follows at its Analyst Day in February, saying at the time that creators and publishers would be able…
Meta Aside, Connect 2021 Featured Several AR, VR Developments
While Facebook changing its name to Meta was far and away the dominant news at the company’s Connect 2021 virtual event Thursday, there were plenty of nuggets related to augmented reality and virtual reality. Home, the first thing people see when donning their Quest headset, is now Horizon Home, and people can now invite friends…