Category Archives: AdWeek

As Publisher Travel Ad Spend Beats 2019 Levels, New Trends Emerge

As travelers begin planning their long-overdue vacations, brands and publishers are responding with custom advertising campaigns that reflect the new motivations of travelers, such as regenerative travel, undiscovered backyard gems and accessible international travel. Travel-advertising spend began to rebound in earnest this summer–after repeated uncertainty–for industry-adjacent publishers and many are now seeing their related revenues…

BigCommerce, TikTok Team Up to Give Ad Credits to Merchants

Ecommerce platform BigCommerce teamed up with TikTok on an initiative to entice advertisers to the video creation platform with ad credits. Qualified merchants of all sizes in Australia, Canada, the U.K. and the U.S. that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce. BigCommerce said merchants can access the…

Halo Infinite’s Marketing Builds on Its Legacy of Iconic Ads

In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history. “Believe,” the intricately crafted, surprisingly emotional launch campaign for Halo 3, set a new bar for the role marketing could play in a game’s worldbuilding–and its strength lay…

Pepsi Launches ‘Dig In Day’ to Support Black-Owned Eateries

For Black-owned businesses, the pandemic was only the latest obstacle in a line of professional and personal challenges. Systemic barriers have long created larger, more sustained issues that impede success. With a new initiative, PepsiCo is committing to help combat the economic struggles Black-owned restaurants face. PepsiCo built the Dig In platform last fall to…

John Lewis’ Christmas Ad Returns to ‘Joyful Escapism’

John Lewis’ Christmas ad has long been a key moment in the British holiday calendar, but amid the turmoil of Covid-19 and the supply chain crisis, its latest installment is an attempt to return to the joy of earlier seasons. The British retailer’s highly anticipated Christmas campaign, released on Thursday, is a story of escapism….

Espolòn Tequila Teams With Artists to Explore Día de Muertos

Bottles of tequila are commonly brought to the graves of deceased friends and family on Day of the Dead, the Mexican celebration of remembrance for the departed. Espol?n Tequila is drawing on that connection by enlisting three celebrities of Mexican descent to explain how they celebrate Day of the Dead and honor their heritage. L.A.-based…

Meta Expands Facebook Climate Science Center to 100+ Countries

Meta detailed some of its efforts to combat climate change with the 2021 United Nations Climate Change Conference (COP26) ongoing in Glasgow, Scotland, through Nov. 12. Facebook’s Climate Science Center was extended to more than 100 countries, giving more people access to factual resources from leading climate organizations. The social network debuted the feature in…

Adweek 50 2021

In every company, there is the face of the organization and there are those who keep the body and brain operating smoothly and efficiently. Our annual Adweek 50 honors those behind-the-scenes luminaries in marketing, media and tech, offering them much-deserved recognition on their paths toward becoming household names. This year’s honorees brought their organizations safely…