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Some PPC tactics that used to be no-brainers are now obsolete. Learn why they no longer work and how to adapt your approach for success.
The post 3 PPC Strategies That No Longer Work & What To Replace Them With appeared first on Search Engine Journal.
As travelers begin planning their long-overdue vacations, brands and publishers are responding with custom advertising campaigns that reflect the new motivations of travelers, such as regenerative travel, undiscovered backyard gems and accessible international travel. Travel-advertising spend began to rebound in earnest this summer–after repeated uncertainty–for industry-adjacent publishers and many are now seeing their related revenues…
We added “Guaranteed Lowest Prices“ to the end of the page title. Check out the result of this SEO split test. Powered by WPeMatico
At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the…
The post How to Use TikTok for Business: A Step-by-Step Guide appeared first on Social Media Marketing & Management Dashboard.
Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel.
The post New Facebook Groups Features For Building Strong Communities appeared first on Search Engine Journal.
Ecommerce platform BigCommerce teamed up with TikTok on an initiative to entice advertisers to the video creation platform with ad credits. Qualified merchants of all sizes in Australia, Canada, the U.K. and the U.S. that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce. BigCommerce said merchants can access the…
Instagram is a visual platform — so having photos that look good is key to a successful Instagram strategy. In…
The post How to Edit Instagram Photos Like a Pro: A Step-by-Step Guide appeared first on Social Media Marketing & Management Dashboard.
Will an exact match domain help your site perform better in Google Search? See whether domain name is a ranking factor.
The post Is Domain Name a Google Ranking Factor? appeared first on Search Engine Journal.
Fabrice Canel, Principal Program Manager at Bing discusses search crawling, machine learning and ranking web pages with Jason Barnard of Kalicube
The post Want to Learn About Bing and Search Ranking? Here You Go! appeared first on Search Engine Journal.
In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video game history, but also in advertising history. “Believe,” the intricately crafted, surprisingly emotional launch campaign for Halo 3, set a new bar for the role marketing could play in a game’s worldbuilding–and its strength lay…
SEO reporting can make or break the success of your strategy. Check out these five secrets to impactful reporting (learned the hard way).
The post Impactful SEO Reporting: My Most Difficult Lessons Learned appeared first on Search Engine Journal.