10 Ways Non-Cannabis Brands Are Celebrating 4/20

A dairy-free yogurt brand called Harmless Harvest invites consumers to “pack the perfect 420 bowl,” while Hotels.com will pick up weed-fueled room service tabs–up to $200–for people with the munchies. But it may be heritage sneaker maker Adidas that’s come through with the most indelible promotion for the cannabis high holiday on April 20. Via…

4 Steps on How to Demystify Goal Setting

“It’s time for annual goal setting.” Does this sentence cause a sense of anxiety or dread? Goal setting can feel like a chore for many, but it’s actually critically important for team engagement and motivation. From a recent survey of 250+ U.S. marketing professionals, we found that goal setting came up repeatedly as a key…
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