Google’s advertising platform – known as Google Advertising or “Google Ads” – is used by millions of businesses across the globe. It’s considered to be so profitable that Google itself estimates it can deliver an 8:1 return on investment, even with as little as $10-$50 a day. Understanding how to navigate the Google Ads platform […]
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
The post 5 Tips for Managing PPC After the Coronavirus Outbreak appeared first on Search Engine Journal.
In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.
The post Google’s Product Review Update & More Digital Marketing News appeared first on Search Engine Journal.
20+ SEO Experiments for Increasing Organic Traffic Marketers are no strangers to A/B testing. From user experiences to email and ad copy, it is a crucial part of making sure our activity resonates with our audiences — so much so that 60% believe it is “highly valuable” for conversion rate optimization (CRO). That’s all well […]
What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.