10 Ways Non-Cannabis Brands Are Celebrating 4/20

A dairy-free yogurt brand called Harmless Harvest invites consumers to “pack the perfect 420 bowl,” while Hotels.com will pick up weed-fueled room service tabs–up to $200–for people with the munchies. But it may be heritage sneaker maker Adidas that’s come through with the most indelible promotion for the cannabis high holiday on April 20. Via…

4 Steps on How to Demystify Goal Setting

“It’s time for annual goal setting.” Does this sentence cause a sense of anxiety or dread? Goal setting can feel like a chore for many, but it’s actually critically important for team engagement and motivation. From a recent survey of 250+ U.S. marketing professionals, we found that goal setting came up repeatedly as a key…

Newsletter Platform Substack Goes Local

Substack, the newsletter platform, has become an object of obsession for journalists in recent months. The siren call of independence, minimal editing and, in some cases, bloated advance deals has lured name-brand journalists away from legacy publications including The New York Times. It’s also attracted a cohort of divisive writers: Recently, Substack saw an exodus…

Univision and Televisa Join Forces in $4.8 Billion Merger

Univision and Mexico’s Televisa–two of the biggest Spanish-language media companies–are preparing to join forces in a merger that will enable them to capitalize on the so-far sluggish Hispanic global streaming space. They will merge their media, content and production assets into a new company, Televisa-Univision, in a $4.8 billion deal, the companies said today. Televisa-Univision…
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