A dairy-free yogurt brand called Harmless Harvest invites consumers to “pack the perfect 420 bowl,” while Hotels.com will pick up weed-fueled room service tabs–up to $200–for people with the munchies. But it may be heritage sneaker maker Adidas that’s come through with the most indelible promotion for the cannabis high holiday on April 20. Via…
Author: AdWeek, adweek.com
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4 Steps on How to Demystify Goal Setting
“It’s time for annual goal setting.” Does this sentence cause a sense of anxiety or dread? Goal setting can feel like a chore for many, but it’s actually critically important for team engagement and motivation. From a recent survey of 250+ U.S. marketing professionals, we found that goal setting came up repeatedly as a key…
Beloved Publisher Kodansha Launches a Unified Brand Identity
In Kodansha’s century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop culture, Kodansha isn’t exactly a household name. Now, for the first time…
Newsletter Platform Substack Goes Local
Substack, the newsletter platform, has become an object of obsession for journalists in recent months. The siren call of independence, minimal editing and, in some cases, bloated advance deals has lured name-brand journalists away from legacy publications including The New York Times. It’s also attracted a cohort of divisive writers: Recently, Substack saw an exodus…
These UK Ads Hope to Help Criminalize Street Harassment
LONDON–In Britain, it’s not a crime to sexually harass people in public. Well, not specifically–unless it also leads to assault or another criminal offense–because there is no law that prevents cat calling, creepy behavior or other unwanted, threatening and harmful advances. There are growing calls in the U.K. to change that. A new outdoor PSA…
Univision and Televisa Join Forces in $4.8 Billion Merger
Univision and Mexico’s Televisa–two of the biggest Spanish-language media companies–are preparing to join forces in a merger that will enable them to capitalize on the so-far sluggish Hispanic global streaming space. They will merge their media, content and production assets into a new company, Televisa-Univision, in a $4.8 billion deal, the companies said today. Televisa-Univision…
Developers Get More Options Through Facebook Limited Login
Facebook added user age range, birthday and friends to the options developer can select for their applications when using its Limited Login functionality. There are currently two distinct modes for Facebook Login: Classic Login, which enables app users to create new accounts or access existing accounts, while giving apps access (with Facebook approval and user…
Adweek Podcast: Catch Up on Cannes, Media All-Stars and More
On this week’s episode of Adweek’s weekly podcast, Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im are joined by a panel of colleagues to discuss the status of Cannes Lions, Adweek’s Media All-Stars and why so many celebrities are getting involved in the spirits category. Joining the discussion this week are: o…
The Twitter Boycott Isn’t Effective. We Need More Than ‘Intent’ to Support Women
On April 9, there is a boycott of Twitter. According to Amnesty International, every 30 seconds, a woman is abused on Twitter. That’s horrifying, especially when one considers that there is a correlation between online behavior and what people do IRL. This has got to change, and certainly Twitter should step up and do something….
The Twitter Boycott Isn’t Effective. We Need More Than ‘Intent’ to Support Women
On April 9, there is a boycott of Twitter. According to Amnesty International, every 30 seconds, a woman is abused on Twitter. That’s horrifying, especially when one considers that there is a correlation between online behavior and what people do IRL. This has got to change, and certainly Twitter should step up and do something….
Cannabis Activism Will Be Baked Into This Year’s 4/20 Events
Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event to celebrate April 20, the most revered day on the calendar for cannabis aficionados. But the online party, dubbed Even Higher Together as a sequel to 2020’s Higher Together, adds a new element this year,…