81 of the Most Up-to-Date Blogging Statistics in 2021

By | February 12, 2021
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Did you know that one-third of all webpages in existence are blogs? If you want to stay on top of hot trends and maintain a competitive edge with your blogging, it’s crucial to know the most current blogging statistics. 

Without further ado, let’s dig into the blogging statistics you need to know to create a blog or keep your current blog thriving. 

Blogging Growth Statistics

  1. In 2020, there were 31.7 million bloggers in the United States. (Statista)
  2. Blogging talent is growing. Between 2014 and 2020, the number of bloggers in the United States increased by 10 million. (Statista)
  3. There are more than 500 million blogs out of 1.7 billion websites. (Hosting Tribunal)
  4. Over 409 million people view more than 20 billion pages each month. (WordPress)
  5. Users produce around 70 million new posts and 77 million new comments each month. (WordPress)
  6. Content marketing is predicted to be an industry worth $412.88 billion by 2021. (MTA)
  7. There are 89,409 Google searches per second. (Internet Live Stats)

Blog Length, Frequency, and Time Statistics

  1. Bloggers are spending longer on each post every year. In 2014, bloggers spent only two hours on a blog post before hitting publish. (Orbit Media)
  2. In 2020, the majority of bloggers spent over six hours on each post! (Orbit Media)
  3. Spending more time on a post pays off. Bloggers who spend six-plus hours on a post report strong results by 31%. (Orbit Media)
  4. On average, long-form content generates eight times more page views, three times more social media shares, and nine times more leads than short-form content. (Curata)
  5. The median average time spent reading an article is 37 seconds. (NewsCred)
  6. 75% of people prefer reading articles under 1,000 words. (Contently)
  7. While shorter articles are preferred, longer articles do better in rankings and website visits because they are more comprehensive. (Contently)
  8. Blogs that earn over $50,000 per year say their most popular posts are 2,424 words long. That’s an entire 83% longer than those of low-income bloggers! (Growth Badger)
  9. Bloggers who publish daily get 57% better results than those who publish multiple times per week. (Orbit Media)
  10. The best time to publish to attract the most traffic is Monday at 11 a.m. EST. (KissMetrics)
  11. To get the most comments, the best time to publish is Saturday morning from 9 a.m. EST. (KissMetrics) 

Blogger Influence Statistics

  1. 46% of people take recommendations from bloggers/vloggers into account. (Statista)
  2. The influence of celebrity bloggers on consumers’ apparel purchases in the U.S. was as much as 12.4% for millennials in 2019. (Statista)
  3. Also, in 2019, non-celebrity bloggers influenced the apparel purchases of 10.7% of millennials. (Statista)
  4. 61% of people say their purchase decisions came from watching vlogs on YouTube. (Statista)
  5. Unlike traditional celebrities, vloggers feel more relatable, accessible, and authentic to users. (Texas Creative)
  6. Vloggers reach more Americans aged 18 to 34 than any television network. (Texas Creative)
  7. Contributor quotes from influential sources are simple and effective. However, only 37% of bloggers insert quotes from experts into blog posts. (Orbit Media)

Blog Post Quality Statistics

  1. More than one-third of high-earning bloggers (those who make over $50,000 annually) say the demand for high-quality content is higher than ever. (Growth Badger)
  2. 38% of bloggers say one of their biggest challenges is creating quality content consistently. (Orbit Media)
  3. 34% of buyers will make an unplanned purchase after reading quality content. (Slideshare)
  4. Quality content is rated the No. 1 most important factor among all bloggers. (Growth Badger)
  5. 32% of readers agree that accurate content is amongst the most crucial factors in quality content. (Slideshare)
  6. 23.84% of readers say bad content quality destroys a blog’s credibility. (Social Marketing Writing)

Blog Marketing Statistics 

  1. 84% of companies have a content marketing strategy. (Semrush)
  2. Blog posts remain the most effective form of content over email, ebooks, and white papers. (Semrush) 
  3. Google AdSense is the most popular monetization method for bloggers, followed by affiliate marketing. (Growth Badger)
  4. High-income bloggers are 2.5 times more likely to sell a product or service when using AdSense. (Growth Badger)
  5. Marketing efforts for bloggers include social media (94%), SEO (63%), email marketing 66%), partnerships and collaborations (19%), community or forum management (13%), influencer collaboration (12%), and paid services (15%). (Orbit Media)
  6. 21% of bloggers focus more on marketing than on the content itself. (Growth Badger)
  7. 70% of bloggers who earn over $50,000 say they are very active marketers. (Growth Badger)
  8. 40% of high-income bloggers use Mediavine for ads. (RankIQ)
  9. Blogging is so scalable and affordable that it’s the third most common content marketing strategy for businesses. (HubSpot)
  10. Bloggers who utilize blogging for marketing purposes see 13 times the ROI of businesses that don’t. (HubSpot)

Blogging Platform Statistics

  1. As of April 2020, Tumblr is home to 496.1 million individual blogs. (Statista)
  2. Over 50% of bloggers who use Facebook as their primary platform say it has gotten harder to get traffic over the past two years. (Growth Badger)
  3. Wix provides a blogging platform to over 180 million users. (Wix)
  4. Squarespace hosts 2.5 million blogs. (Built With) 
  5. High-income bloggers put more focus on YouTube, Instagram, Pinterest, and Reddit. (Growth Badger)
  6. WordPress powers 39.9% of all webpages. (W3Techs)
  7. WordPress owns 64.2% of the market share. (W3Techs)

Blogging Content Statistics

  1. Webinars, roundups, interviews, gated content, guides, and ebooks are the most effective content types. (Orbit Media)
  2. The most popular type of content among bloggers are “how-to” articles (77%), followed by listicles (57%), and news and trends (47%). (Orbit Media) 
  3. 90% of bloggers include images in their blog posts. (Orbit Media)
  4. Only one in four bloggers add videos in posts. (Orbit Media)
  5. 34% of bloggers say they experience strong results after including videos in blog posts. (Orbit Media)
  6. Bloggers who added ten-plus images in a blog post reported stronger results. (Orbit Media)
  7. Only 3% of bloggers add more than ten images in blog posts. (Orbit Media)
  8. 32% of bloggers agree that original research is also a contributing factor to strong results. (Orbit Media)
  9. 53% of bloggers offer downloadable bonus content in exchange for email addresses. (Growth Badger) 

Blogging Income Statistics

  1. Food and personal finance bloggers make the most income. The food bloggers make a median monthly income of $9,169, while personal finance bloggers make $9,100. (RankIQ) 
  2. The next two niches with the highest income are lifestyle/mommy blogs ($5,174) and travel ($5,000). (RankIQ)
  3. Food bloggers make 42% of their income from ads and 10% from affiliate marketing. (RankIQ)
  4. Bloggers who make between $7,500 and $25,000 per month get 42.2% of their revenue through affiliates. (RankIQ)
  5. The average monthly salary of a blogger is $8,000. (Glassdoor)
  6. 25% of WordPress bloggers make a full-time living. (Hosting Tribunal)
  7. 26% of bloggers invest $10 to $50 per month on their blogs. (My Work From Home Money)
  8. About 65% of bloggers make money from freelance writing. (My Work From Home Money)

Blogging SEO Statistics

  1. The #1 traffic source for high-income bloggers is organic traffic from Google. (Growth Badger)
  2. On average, companies who blog produce 67% more leads per month. (Demand Metric) 
  3. High-income bloggers are 4.3 times more likely to use keyword research when deciding what to write about than low-income bloggers. (Growth Badger)
  4. Longer reads (3,000 words or more) receive 3.5 times more backlinks than average length articles. (Semrush)
  5. Scoring the featured snippet is the most effective way of stealing traffic from competitors. (Semrush)
  6. 90% of the data the brain transmits is visual. That’s why optimizing images for SEO is crucial. (Search Engine Watch)
  7. Updating blog posts can increase traffic by 106%. (HubSpot)

Guest Blogging Statistics 

  1. 76% of editors plan to publish 1-10 guest posts per week. (Red Website Design)
  2. The main reason why editors publish guest posts is to share fresh ideas, new opinions, and expertise with their audience. (Red Website Design)
  3. 79% of editors say the guest posts they receive are too promotional. (Red Website Design)
  4. 93% of editors use page views to measure the success of a guest post. (Red Website Design)
  5. 71% of editors say that editing is the most time-consuming task when reviewing guest post content. (iMPACT)
  6. 56% of guest bloggers post for multiple sites, while 7% post for just one site. (Referral Rock)
  7. Most guest bloggers (84%) do the outreach themselves, and 87% develop their own article topic ideas. (Referral Rock)
  8. 37% of guest bloggers are staff members of a company, while 8% are freelancers. (Referral Rock) 
  9. On average, most bloggers write 1-5 guest posts per month. (Referral Rock)

Is Blogging Still Relevant In 2021?

Yes, blogging is still relevant in 2021. 

A few years ago, blogging was picking up, and some of the first bloggers shared their success stories with the rest of the world, causing people to quit their full-time jobs and become bloggers. By now, the internet is saturated with blogs. 

Having said that, it’s not about getting a blog up and running, having the most creative content, or pumping out as many articles as you can anymore. The secret to keeping your blog relevant today lies in staying on top of the blogging statistics, powering up your content marketing efforts, and having a powerful link-building strategy. 

Sources:

Statista Hosting Tribunal WordPress MTA Internet Live Stats Orbit Media Curata NewsCred Contently Growth Badger KissMetrics Texas Creative Slideshare Social Marketing Writing RankIQ HubSpot Glassdoor My Work From Home Money Demand Metric SEMrush Search Engine Watch Red Website Design iMPACT Referral Rock Wix Built With W3Techs

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